September 7, 10:00 PM
About this Event
Screening and Q&A with writer/producer Jeff Mustard. Boycott is a female driven, limited series, historical fiction, period thriller. Boycott 1902
Before Thelma and Louise, before Norma Rae, before Karen Silkwood, and before Erin Brockovich, there was “Fanny and Sarah,” the Jewish Immigrant women of grit, spirit, and determination who initiated what has come to be known as the 1902 Kosher Meat Boycott. At a time when women did not even have the right to vote, living lives under the firm thumb of patriarchy, these indefatigable women, of common stock, leading typical lives of toil at the turn of the century at nearly the zenith of the industrial revolution, would not yield, bow, or cave to men representing the largest and most powerful monopoly of the time — the Big Six Cattle Barons, a cabal that controlled the country’s entire meat industry.
A Four-Quadrant, Family Friendly, Motivational, Aspirational Story of Achievement
Mustard spent more than three years working on his tv show, Boycott, a remarkable and entertaining work of historical-fiction he created as a limited-series tv show inspired by the real-life events of the 1902 Kosher Beef Boycott. For barely three weeks in May of 1902, the women of NYC’s Lower Eastside in Ward 10, protested, rallied and marched against the increase in the price of Kosher Beef, from 12 cents a pound to 18 cents, secretly imposed by the Big Six Cattle Barons. Mustard connects fantastic historical dots never before unmasked. It offers fascinating insights into one of the country’s most important but unrecognized events in U.S. history – driven by the power of women whose impacts we still feel today.
He Wanted to Sell His TV Show, So He Wrote a Musical
The Musical Stage Play: “Boycott: A NYC 1902 Hip Hop Musical”
After creating and writing four of the six one-hour episodes of the limited T.V. series, Mustard had a late-night epiphany. “This could be a musical stage play,” says Mustard. And like that, Mustard decided the show could be produced as a stage play.
Not just any stage play, but profoundly influenced by Lin Manuel Miranda’s fantastic, revolutionary, groundbreaking hip hop musical, “Hamilton.” Says Mustard, “Hamilton is, for the most part, a history lesson story, and so too is Boycott.” In Mustard’s mind, the show could be staged and produced with limited sets, it’s a highly visual, compelling, period piece, and after all, who doesn’t love a story set in New York City in the early 1900s, and best of all, it’s primarily an all-female cast.”
For the better part of 2019, Mustard set out to write and then produce what became six songs representing the first act of a musical stage play. Presently six tracks are comprising a little more than 60 minutes of full-on hip hop lyrics that not only tell the “story of the boycott” but as importantly, and interestingly, also touches on compelling historical flourishes that involve, and include, President Theodore Roosevelt. Says Mustard, “Teddy Roosevelt enthusiasts, historians, even scholars will be fascinated or intrigued, or hopefully both as the year of research that went into the writing of the story revealed incredible unknown facts I’ve weaved into the tale,” says Mustard.
Featuring a Q&A, Schmooze with Avi!